New Delhi: The market value of Indian OTD is projected to increase to Rs 1.13 lakh crore in 10 years.
The value of this market is projected to be 11 thousand 250 crore rupees in the current year and to increase to 93,750 crore rupees by 2030.
Huge growth: This growth will be achieved due to better network facilities, digital connectivity and smartphones, according to a report by RBSA, Advisors.
It is further reported that: OTD, the market, will reach the biggest growth in India. The next wave of this growth will come from second, third and fourth tier cities. Not only big companies like Netflix, Amazon Prime Video, Disney Plus Hotstar; Local and regional OTDs and companies are gaining a large number of customers. 46.27 crore OTD in 2025, the number of users of the site will increase to 46.27 crore.
Indian consumers have become more accustomed to watching video in the last few years. The number of short-lived videos on a smartphone is on the rise.